Using Personas in Campaigns — Core Concepts

Marketing Academy Knowledge
Customer Persona Knowledge
Published June 30, 2026

Foundation scaffold for the Core Concepts lesson of Using Personas in Campaigns (Customer Persona).

Foundation scaffold for the 'Core Concepts' lesson of the 'Using Personas in Campaigns' module in the Customer Persona course (Marketing Academy). This canonical KnowledgeArticle exists so Academy lessons can reference it; full instructional content is authored in a later slice.