Events and Conversions — Introduction

Marketing Academy Knowledge
GA4 Knowledge
Published June 30, 2026

Foundation scaffold for the Introduction lesson of Events and Conversions (GA4).

Foundation scaffold for the 'Introduction' lesson of the 'Events and Conversions' module in the GA4 course (Marketing Academy). This canonical KnowledgeArticle exists so Academy lessons can reference it; full instructional content is authored in a later slice.